More than a Little Flavoring

Last Friday I had the opportunity to present Taste of Legume to the instructors and my peers at the University of Cincinnati Commercialization Workshop.  This was immensely helpful with three key points emerged.  (1) The use of "...I am a Christian and an Engineer with..." is not helpful as it detracts from the central message particularly since "Christian" has no other reference (this was universal from those present, so Gary, Karen, and others -- you were right).  (2) The company name was never really referenced.  (3) The "problem solved" was not clearly stated.  This pass addresses those issues.  Also I have tweaked the "Legumes" page adding the concept of "oBook" for oral presentations.  This stems from noting that the "elevator speech" is strictly oral with no handout, but you speak from the contents of a page that listeners will later reference.  I also added aBook allowing the possibility of downloadable audio books paralleling the oBook thoughts.

Additional Flavoring

Taste of Legume continues to grow organically.  The big deal today is adding a "specific high value application" to the need from a business collaborator.  This is in response to brother Gary's suggestion that the missing piece is laser focus on a particular application.  I also refined the "problem solved" uniqueness to tie elevator speeches to business cards that point to a video (a Legume vBook) and a homepage for the Legume.  Applications became bullets for clarity.  The "Legumes" page is also updated to show what Legume books, webBooks, eBooks, and vBooks are.

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